Digital Marketing Jobs in India | FlexC

 Digital Marketing Jobs in India - FlexC

Digital marketing is not a brand new concept. It was introduced in the market more than a decade ago. The only difference is that it has gained prominence when the use of the internet increased tenfold. And as the pandemic has pushed our speed of heading into the Digital Revolution, the industry is expected to grow at an enormous pace with every passing year.

Today, from all the online ads to the content that we see on social media, whether in the form of blogs, videos or memes, the whole show is run by a digital marketer. Digital marketing has become an important segment of marketing teams, from small scale businesses to large MNCs. Whether it is on Instagram, TikTok, Linkedin or all, today every organization has to maintain a valid digital presence. This is just the tip of the iceberg. When you dive into the waters, you realize that digital marketing is much more than that.

Digital marketing is an umbrella term for different marketing channels to communicate with customers.Here are several common methods of conducting digital marketing which you can pursue based on your interest while looking for digital marketing jobs in India.

Search Engine Optimization (SEO): Process used to optimize a website’s content relevance and link popularity, so that pages become easily accessible to users and attain a better ranking on search engines.

Engine Marketing (SEM): Promotion of websites by increasing their visibility in search engine pages through paid advertising.

Pay-Per-Click (PPC): Posting an ad on a platform and paying every time someone clicks on it.

Content Marketing: Marketing strategy used to engage the audience through sharing relevant content in the form of blogs, podcasts etc.

Affiliate Marketing: Performance based marketing where businesses reward the affiliates for each visitor on the website for which the affiliate puts their own efforts.

Social Media Marketing: Driving traffic and increasing brand awareness by engaging people and discussions on social media platforms.

Email Marketing: Enables brands to send promotional content to their prospective clients via email.

Native Advertising: Marketing which matches the forms and function of the platform on which it appears. For eg: sponsored content.

In a nutshell, digital marketing refers to marketing conducted via any digital medium. In digital marketing, businesses generally leverage websites, search engines,social media, blogs, emails and many more online platforms to communicate with their consumers.

With the physical space shutting down and the world moving digital overnight, the scope of digital marketing has widened drastically. Even in the post pandemic world, people’s habits have shifted to digital modes, making it important for business leaders to rely on digital marketing to improve growth and connectivity. Hence to cater to this change in the demand of the consumers, digital marketing is extremely essential.

The scope of digital marketing as a career is also phenomenal. As per a report by Goldman Sachs, “The digital marketing career scope in the Indian Industry alone is going to be worth $160 billion by 2025, which is three times its current value.”

Why Consider A Career in Digital Marketing?

The digital space is expanding rapidly and so is its reach. With the growth of digital marketing, the different career aspects associated with it such as copy, design, social media, finance and business development will grow as well. If you are looking for a job that will give you joy instead of forcing you to get out of bed every morning, a career in digital marketing would be the correct choice for you.

As the internet and digital world is becoming progressively open and wider, the requirement for digital marketers will also increase. Here are 7 reasons why you can consider having a career in this ever-growing field:

01- Increasing Demand for Professionals

Today digital is at the front line of everything we see on the internet. Due to the increasing diversity of the market space, every industry requires digital marketing. This has increased the demand for professionals to meet the company's marketing goals. The number of openings for digital marketers across job portals is increasing every day. Needless to say, we will be witnessing more people working as digital marketers and more digital marketing job openings on Linkedin.

02- Creative Freedom and Dynamism

Digital marketing is perfect for people who seek technicality with a blend of creativity. Digital marketers need to have a sharp eye for new trends and have to constantly incorporate them into their business. Someone who has an innovative mind has an added advantage. A career in digital marketing will always require you to keep your creative juices flowing. As a digital marketer, you will be required to seek innovative ways and approaches to promote your product and engage with your audience. Sounds like we are talking about you? Then go for it.

03- Knowledge and Professional Growth

The digital marketing space is still not totally explored yet. There are various skills, roles and verticals that are being regularly created. It is important for a digital marketer to be able to adjust themselves across various digital practices and spaces. Since your work day won’t be stagnant, acquiring knowledge and updating skills will help you in the long run. The career paths across various skills a digital marketer learns are interlinked. Gaining various skills can easily help you switch jobs across different segments. You can become an SEO expert, a graphic designer, social media marketeer, a content strategist and explore waters as per your preference.

04- Flexible & Fulfilling Work Environment

For a digital marketer, an ideal space is where there is a laptop and an uninterrupted internet connection. You can work in the office, remotely or go hybrid. With a little experience, you can set up your own digital agency or start freelancing and venture to any part of the planet while holding onto your rewarding digital marketing jobs.

Since digital marketing is required by every industry, you can ever switch to industries and areas you wish to work in.

05- Attractive Packages

Since the digital sector is growing fast, the demand for professionals is more than the supply. This means that individuals with the right skillset have room for negotiation. They can also land great benefits as per their role. Also, the increment levels are also exponential after a few years.

06- Meet New People Everyday

A career in digital marketing gives you an opportunity to meet new people and network. Being a dynamic sector with a range of different disciplines and verticals, you are likely to meet with individuals with varied backgrounds and interests.

If you feel you are an introvert, you can choose to stay behind the scenes and run the show by opting for writing and website related roles. Whatever your personality or role may be, this sector guarantees a fulfilling professional life.

07- Easy Access to the Market

Anyone irrespective of any professional degree can become a digital marketer. If you are someone who is interested in this field, you can shoot your shot regardless of any academic background. You can invest in a good credible online course to learn the know-hows, pick the specialization you want to work in and get started.

How to Start A Career in Digital Marketing?

Almost everyone who thinks about starting out their career in digital marketing faces these two questions- First, Do I need an academic degree? And second, How Do I get into the Field?

As far as the first question is concerned, NO, you do not necessarily need an academic degree to start your career in digital marketing. What you need is the right skills and a constant willingness to learn. It is important to know and understand the basics of digital marketing before stepping into the field. You can sign up on various free and paid courses available online.

You can also register to talent marketplaces like FlexC and look for freelance gigs, full-time and contractual roles altogether. On FlexC you will get access to various digital marketing jobs across different segments such as SEO, graphic designing, business development and many more.

Digital Marketing can be a great skill to learn for people interested to learn about customer personas, cyber security and online marketing.Unlike traditional marketing, digital marketing is extremely dynamic and offers two-way communication. Through digital marketing, businesses can establish a better relationship with their current customers and can find prospective customers faster.

With organizations choosing to focus more on improving consumer interaction, opting to learn digital marketing will become a game changer for your career. In the coming years, digital marketing will definitely become a viable career option.